Aysegul Ikna · Sustainable fashion designer · 2024: Built her brand, site, and Instagram from scratch. Engagement rose 150% and revenue grew 10% a month, with no paid ads.

Social engagement
+150%
Monthly revenue growth
+10%
Monthly site visitors
10K+

Brand Designer & Developer

Visit site ↗Shop the collection ↗Top Instagram video ↗Second top Instagram video ↗
  • Cream
  • Sand
  • Warm gray
  • Ink
The Aysegul Ikna website homepage

01The calls

A high-fashion designer with a loyal following and no brand system, no website, and a feed that undersold the work.

  • ABuild the brand system first
  • BMake Instagram shoppable
  • CGrow without paid ads

02The work

  • Aysegul Ikna in her studio among the collection
    Aysegul in her studio
  • Aysegul Ikna at her sewing machine
  • Aysegul Ikna at her worktable with a finished piece

03What shipped

ParticularsStatus
  1. 01Designed the full brand kit: logo system, palette, type, and guidelinesDone ✓
  2. 02Built the e-commerce site, with Square payments and Meta Commerce so Instagram is shoppableDone ✓
  3. 03Rebuilt her Instagram: fixed the bio name for search and visibility, designed highlights, reset the grid, and set a posting plan that grew without adsDone ✓
  4. 04Produced photo and video for the feed, including her two top-performing Instagram videosDone ✓
  5. 05Designed purchase confirmation emails that carry the brand past checkoutDone ✓

Total5 items delivered

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