Aysegul Ikna — Ayush Basu
Brand Kit, Website & Instagram — Built from Scratch
Role: Brand Designer & Developer | Timeline: 2024
A complete brand transformation — from logo to website to Instagram — that turned followers into customers and boosted engagement by 150%.
The Challenge
Aysegul Ikna is a sustainable high-fashion designer with a powerful story and loyal Instagram following — but zero cohesive brand identity. No brand kit, no website, and an Instagram feed that didn't match the caliber of her designs. She needed the full package: a visual identity system, a shoppable website, and a complete Instagram overhaul — all built to convert attention into sales.
The Approach
I treated this as a ground-up brand build, not a website project with a logo on top. I started by designing a complete brand kit — logo system, color palette, typography hierarchy, and visual guidelines — that captured her sustainable luxury positioning. From there I built the website around that identity, integrating Square for payments and Meta Commerce so customers could shop directly from Instagram. Finally, I redesigned her entire Instagram presence — highlights, bio, feed aesthetic, and content strategy — so every touchpoint felt like the same brand.
Execution
Brand Kit Design
Created complete visual identity from scratch: logo system, color palette, typography pairings, brand guidelines, and asset library
Website from Scratch
Designed and developed a full e-commerce site with custom visuals, typography, and layout that embodied her sustainable luxury aesthetic
Instagram Overhaul
Redesigned her entire Instagram presence — new highlights, optimized bio, curated feed grid, and consistent visual language across all posts
E-commerce Integration
Connected Square payment processing and Meta Commerce for seamless Instagram-to-checkout shopping experience
Email Design
Created automated purchase confirmation emails that reinforced brand quality at every customer touchpoint
Content Strategy
Developed posting cadence, content pillars, and engagement tactics that drove organic growth without paid promotion
Results
150% social engagement increase, 10% monthly revenue growth without paid promotion, and 10K+ monthly site visitors. Her digital presence now matches the caliber of her designs — and converts.
Skills
- Brand Identity
- Logo Design
- Web Development
- E-commerce (Square)
- Meta Commerce
- Instagram Strategy
- Email Design
- Figma
Key Metrics
- Engagement Increase: +150%
- Monthly Revenue Growth: +10%
- Monthly Visitors: 10K+
