AyushBasu, design engineer in Atlanta
Design Engineer
I design and build brands that sell: the story, the site, and the experience around it.
Selected work · 05
Work that moved the numbers.
Product e-commerceEyewearWisdom ATL
A brand with serious collabs, now telling its story online. Easier shopping, plus popups that brought in 100+ signups in three weeks, and email and text to follow up.
- Sales so far, ongoing
- +10%
- Sales so far, ongoing
- Popup signups in 3 weeks
- 100+
- Popup signups in 3 weeks
- Audit to launch
- 1 month
- Audit to launch
E-commerce UX · Shopify · Brand storytelling
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Local restaurantWingsThe Bando
Built a brand and site as loud as the food. Bounce dropped from 97% to 67%, and online orders now bring in $10K+ a month.
- Monthly visitors
- 50K
- Monthly visitors
- Bounce rate
- 97%67%
- Bounce rate
- Monthly online sales
- $10K+
- Monthly online sales
Brand identity · Web design · Wix
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Live eventFashionPonce City Market
Designed Aysegul Ikna's 100-seat runway show at Ponce City Market, then shot it solo. Her three pinned reels passed 10K views combined. Nothing she'd posted before had cleared 1K.
- Views across 3 pinned reels
- 10K+
- Views across 3 pinned reels
- Previous best
- <1K
- Previous best
- Seats around a U-shaped runway
- 100
- Seats around a U-shaped runway
Event design · Creative direction · Flyers & graphics
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Fashion brandSustainableAysegul Ikna
Built her brand, site, and Instagram from scratch. Engagement rose 150% and revenue grew 10% a month, with no paid ads.
- Social engagement
- +150%
- Social engagement
- Monthly revenue growth
- +10%
- Monthly revenue growth
- Monthly site visitors
- 10K+
- Monthly site visitors
Brand identity · E-commerce · Square
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Sports eventsBoxingATL Boxing Club
Filmed and posted five fight nights to sell the next one. Ticket sales rose 20%, and the average crowd grew from about 80 to about 100.
- Event ticket sales
- +20%
- Event ticket sales
- Average attendance
- 80100
- Average attendance
- Fight nights covered
- 5
- Fight nights covered
Videography · Drone · Content strategy
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The studio I founded
Range Of View
Studios
The studio I founded to build the whole customer experience for growing businesses: the brand, the website, and the systems that follow up. Every site here is live, so click through.
Explore the studio
What I do best
Skills & Craft
One person across the whole build: it's designed, built, and set up to sell.
- 01
Brand & Design
Identity systems that hold up on a sign, a site, and a story post.
- Brand identity
- Creative direction
- Figma
- Premiere Pro
- After Effects
- Motion
- 02
Engineering
I build what I design, so nothing gets lost between the mockup and launch.
- TypeScript
- React
- Next.js
- Tailwind
- Shopify
- Wix
- n8n
- LLM integration
- 03
Customer Experience
The path from first visit to repeat customer, designed on purpose.
- UX
- E-commerce flows
- Email & automation
- SEO
- Content strategy
- Analytics
Shaped by many worlds.
I've been lucky to spend time in some of the world's biggest culture hubs: India, the UK and the US. It gave me a deep, uncommon foundation for understanding both design and people.
Places that shaped me
India
The BirthplaceBorn in Kolkata, raised between chaos and color. Hand-painted signs, festival lights, a street that looks different every hour. It taught me a brand is a feeling before it's a logo.
London
The AwakeningWhere I learned to read culture. A city of a hundred communities, each with its own look and its own way of selling, and the place my eye for what makes people stop got sharp.
Atlanta
The GrindWhere it all came together. Restaurants, designers, fight nights, eyewear, and Range of View Studios, the studio I built to give businesses a brand and a site that sells.
“Three countries taught me to see differently. Atlanta is where I put it to work.”
Let's build something people remember.
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