The Bando
Digital Identity for an Anti-Corporate Brand
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
Key result: 30K+ monthly visitors
I make things people remember.
Creative developer, designer, sound engineer, recording artist, and founder of R.O.V. Studios. Based in Atlanta, GA. Building digital experiences across web, sound, and culture.
Ayush Basu releases original music under the name Basu. Over 5 million streams across platforms. SoundCloud Song of the Day (x2). Featured on Apple Radio (Ebro).
Digital Identity for an Anti-Corporate Brand
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
Key result: 30K+ monthly visitors
Brand Kit, Website & Instagram — Built from Scratch
A complete brand transformation — from logo to website to Instagram — that turned followers into customers and boosted engagement by 150%.
Key result: +150% engagement
PCM Fashion Week × ATL Boxing Club
From runway to ring — producing end-to-end media for live events across fashion and sport, delivering the highest-engaged content in both organizations' histories.
Key result: Highest-engaged content ever
Recording, Mixing, Mastering & Live Performance
5M+ streams. SoundCloud Song of the Day (x2). Apple Radio (Ebro). I don't just mix in a room — I record artists, master records, and perform on stage.
Key result: 5M+ streams
Capturing Atlanta's Nightlife Energy
Engineering live sound and filming performances across Atlanta's top venues — District ATL, Illuminarium, and Believe Music Hall.
Key result: 100K+ views in 6 months
Born in Kolkata, raised between India and London, now based in Atlanta. Speaks English, Hindi, Bengali, and some Spanish. Multidisciplinary creative working across design, web development, sound engineering, and cultural production.
Ayush Basu is a recording artist who performs, writes, and releases music under the stage name Basu. His catalog spans alternative R&B, indie, and hip-hop, with over 5 million combined streams. He has been named SoundCloud Song of the Day twice and featured on Apple Radio by Ebro Darden.
Selected Work
Here's how.
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
A complete brand transformation — from logo to website to Instagram — that turned followers into customers and boosted engagement by 150%.
From runway to ring — producing end-to-end media for live events across fashion and sport, delivering the highest-engaged content in both organizations' histories.
5M+ streams. SoundCloud Song of the Day (x2). Apple Radio (Ebro). I don't just mix in a room — I record artists, master records, and perform on stage.
Engineering live sound and filming performances across Atlanta's top venues — District ATL, Illuminarium, and Believe Music Hall.
A subtle thread of languages, places, and sounds that weave through everything I create.
Languages I dream in
Places that shaped me
The Birthplace
Born in Kolkata, raised between chaos and color. This is where rhythm entered my blood — from Durga Puja drums to Bollywood melodies humming through every street.
The Awakening
Where I first touched a mixing board. Grime, Afrobeats, UK drill — London didn't just introduce me to music, it immersed me in every culture that makes it.
The Grind
Where it all came together. Trap, hip-hop, late nights in the studio — Atlanta sharpened the hustle and gave every skill a stage.
“Three countries taught me to see differently. Music made me listen.”
What I Do Best
“Every pixel should earn its place.”
“Code is just design with different materials.”
“Sound is the emotion that moves people.”
My Creative Practice
Everything I believe about sound, design, and technology — distilled into one creative agency. R.O.V. is where the vision scales.
Explore the studio →

Hear Basu sing
Outside of design and tech, I write and sing my own music. Every song below is me. Pick the platform that feels like home and stay a while.
Every song I have written, sung, and released. Home for the full catalogue.
All my records live here too. Press play and hear the voice behind the portfolio.
The rough cuts. Voice memos, unreleased songs, and demos straight from me.









Whether it's a website, a record, or something that doesn't have a name yet. Let's figure it out.
Connect with me
contact@ayushbasu.com© 2026 Ayush Basu · Atlanta, GA