The Bando
Digital Identity for an Anti-Corporate Brand
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
Key result: 30K+ monthly visitors
Selected Work
30K visitors. 5M streams.
150% engagement.
Here's how.
01
The Bando
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
30K+ monthly visitors
02
Aysegul Ikna
A complete brand transformation — from logo to website to Instagram — that turned followers into customers and boosted engagement by 150%.
+150% engagement
03
Event & Content Production
From runway to ring — producing end-to-end media for live events across fashion and sport, delivering the highest-engaged content in both organizations' histories.
Highest-engaged content ever
04
Music Production
5M+ streams. SoundCloud Song of the Day (x2). Apple Radio (Ebro). I don't just mix in a room — I record artists, master records, and perform on stage.
5M+ streams
05
Live Venue Content
Engineering live sound and filming performances across Atlanta's top venues — District ATL, Illuminarium, and Believe Music Hall.
100K+ views in 6 months
Shaped by many worlds.
A subtle thread of languages, places, and sounds that weave through everything I create.
Languages I dream in
English
हिन्दीHindi
বাংলাBengali
un pocoSpanish
Places that shaped me
India
The Birthplace
Born in Kolkata, raised between chaos and color. This is where rhythm entered my blood — from Durga Puja drums to Bollywood melodies humming through every street.
London
The Awakening
Where I first touched a mixing board. Grime, Afrobeats, UK drill — London didn't just introduce me to music, it immersed me in every culture that makes it.
Atlanta
The Grind
Where it all came together. Trap, hip-hop, late nights in the studio — Atlanta sharpened the hustle and gave every skill a stage.
“Three countries taught me to see differently. Music made me listen.”
What I Do Best
Skills & Craft
01
Design & Creative
“Every pixel should earn its place.”
Tap to explore
Figma
Adobe Premiere Pro
After Effects
Brand Identity
Motion Graphics
Creative Direction
FigmaAdobe Premiere ProAfter EffectsBrand IdentityMotion GraphicsCreative Direction
02
Development & Tech
“Code is just design with different materials.”
Tap to explore
React
Next.js
TypeScript
Tailwind CSS
n8n
LLM Integration
AI Automation
ReactNext.jsTypeScriptTailwind CSSn8nLLM IntegrationAI Automation
03
Audio Production
“Sound is the emotion that moves people.”
Tap to explore
FL Studio
Waves
FabFilter
Antares
Melodyne
Mixing & Mastering
Live Sound
FL StudioWavesFabFilterAntaresMelodyneMixing & MasteringLive Sound
My Creative Practice
Range Of View
Studios
Everything I believe about sound, design, and technology — distilled into one creative agency. R.O.V. is where the vision scales.
Explore the studio →
Websites I've Helped Build
Hear Basu sing
The music I make, on every platform you already use.
Outside of design and tech, I write and sing my own music. Every song below is me. Pick the platform that feels like home and stay a while.
Listen on
Spotify
Every song I have written, sung, and released. Home for the full catalogue.
@basuTap in
Listen on
Apple Music
All my records live here too. Press play and hear the voice behind the portfolio.
@basuTap in
Listen on
SoundCloud
The rough cuts. Voice memos, unreleased songs, and demos straight from me.
@rovbasuTap in
Scroll down to open
Musicopenseverydoor.
Ready to make something
people remember?
Whether it's a website, a record, or something that doesn't have a name yet. Let's figure it out.
Connect with me
contact@ayushbasu.com© 2026 Ayush Basu · Atlanta, GA