The Bando · Wing restaurant · Atlanta · 2024: Built a brand and site as loud as the food. Bounce dropped from 97% to 67%, and online orders now bring in $10K+ a month.

Monthly visitors
50K
Bounce rate
97% → 67%
Monthly online sales
$10K+

Creative Director & Developer

Visit site ↗Order online ↗
  • Bando red
  • Yellow
  • Cream
  • Black
The Bando campaign art: wings on a kitchen scale under the line "Ever tried crack?"

01The calls

An anti-corporate wing brand with a big personality and a website that didn't match it, or make ordering easy.

  • AMake the brand as loud as the food
  • BBuild the site around ordering
  • CRework the navigation and sitemap

02The work

  • The Bando sign painted over a patterned wall
    The brand, in the room
  • Hand-painted Bando mural inside the restaurant
  • Framed photos and graffiti on a brick wall at The Bando
  • Gallery wall of framed photos at The Bando
  • The Bando counter and menu boards at night

03What shipped

ParticularsStatus
  1. 01Built the visual identity: palette, type pairings, and custom illustrationDone ✓
  2. 02Designed and built the site on Wix, mobile first, around orderingDone ✓
  3. 03Set up online ordering, automatic order confirmations, and holiday closure schedulingDone ✓
  4. 04Restructured navigation and the sitemap, which took bounce from 97% to 67%Done ✓
  5. 05Set up email and text marketingDone ✓
  6. 06Organized the menu photos and brand files into one libraryDone ✓

Total6 items delivered

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